Designed for today’s lifestyles—from young professionals to growing families and retirees—the City Loft Bedroom Collection introduces a more modern, urban edge while maintaining the durability and value expected from New Beginnings. Clean lines, subtle curves, and integrated lighting details create a sophisticated bedroom retreat that feels both functional and refined.
The City Loft bed makes a striking statement with scalloped profiles framing a padded upholstered headboard panel, softly illuminated by an integrated LED back-lighting system. The lighting is controlled by discreet touch buttons located on either side of the headboard, allowing brightness to be adjusted from low to medium to high, with a final touch to power off—perfect for setting the mood or adding gentle ambient light. The bed and case pieces rest on blocked, low-profile feet, reinforcing the collection’s modern, grounded aesthetic.
Case pieces echo the bed’s design language, featuring matching scalloped profiles on the dresser and nightstand doors that add visual interest while offering generous storage for clothing and larger items. Hardware is intentionally understated: simple round bar pulls in a brushed nickel finish are used on the drawers, while discreet finger pulls are integrated on the doors for clean, effortless operation. Finished in a rich Black Oak-color pattern, City Loft showcases pattern-dyed grain and simulated wood textures that enhance its contemporary look.
Crafted from high-quality MDF with laminated surfaces, City Loft is built for real-world living. All case tops feature embossed-grain melamine, delivering a waterproof, scratch-resistant surface designed to handle everyday use—whether it’s a glass left overnight or daily essentials placed within reach. Storage is thoughtfully planned throughout the collection, including a 62" wide dresser with six deep drawers and double doors, a versatile five-drawer chest for vertical storage, and a nightstand with one drawer and double-door storage, complete with USB-A and USB-C charging ports for modern convenience. Smooth-operating ball-bearing drawer slides and linen-inspired laminated interiors complete the collection with lasting performance.
City Loft—modern design, integrated comfort, and smart functionality, perfectly suited for life in today’s home.
